Farzana Sedillo

Global Experience Design Director - IBM Watson AI @ IBM

Farzana started her career in human factors engineering at NASA. She is passionate about helping people solve problems and uses her 20+ years in driving strategy and user experience as her foundation. Her passion for exceptional experiences compels her to understand the interactions between the human mind, data, AI, and design to produce elegant solutions.

Farzana considers herself a relentless pursuer of knowledge and an ageless student.